Steirerkraft Recipe Rocker Campaign

Steirerkraft’s Recipe Rocker campaign from Estyria was presented with the Marketing Award Styria by the Marketing Club Graz on 30 June 2015!

The Steirerkraft Recipe Rockers are bringing a breath of fresh air to Styrian cuisine. Innovative recipes and delicious flavour combinations – always centred around the basic ingredients of the Steirerkraft product range. Young Styrian chefs, selected by the Bad Gleichenberg Tourism College and kindly supported by the Styrian Tourist Board, have been impressing with new modern yet relaxed-style YouTube videos every month since 2014. The videos are filmed in the chefs’ own kitchens by the Videofotograf team led by Dietmar Kump. The whole year of cooking will be featured in the ‘Nouvöl Cuisine’ cookbook on new Styrian cuisine to be released each November. The campaign was officially recognised in June.

Thanks to its innovation, fresh young approach and focus on creative recipes with regional ingredients, the campaign was able to impress the jury of the Marketing Award Styria in the Trade category!